- 184 pages
- Understanding Media Economics
- Gillian Doyle
- 22 March 2019 Gillian Doyle
Understanding Media Economics Provides A Clear, Precise Introduction To The Key Economic Concepts And Issues Affecting The Media.The Book Explains The Fundamental Concepts Relevant To The Study Of Media Economics Considers The Key Industrial Questions Facing The Media Industries Today Relates Economic Theory To Business Practice Covers A Wide Range Of Media Activity Advertising, Television, Film, Print Media, And New Media And Looks At The Impact Of Economics On Public Policy.
Is a well-known author, some of his books are a fascination for readers like in the Understanding Media Economics book, this is one of the most wanted Gillian Doyle author readers around the world.